Rome Rock
UI Designer
Jan 2022 – Present · 3+ years
- Led the end-to-end design of digital interfaces, ensuring intuitive and visually compelling user experiences.
- Applied user-centered design methodologies to define interaction flows, wireframes, and high-fidelity prototypes in Figma.
- Collaborated with development teams to guarantee faithful implementation of design systems.
Adhesivos NASA · Michoacán, Mexico
Brand Coordinator
Jan 2018 – Present · 7+ years
- Spearheaded the comprehensive brand strategy for a leading adhesives manufacturer, overseeing all visual identity and communications assets.
- Designed and executed integrated marketing campaigns across digital and traditional channels, reinforcing brand positioning in the Mexican market.
- Established brand guidelines unifying visual identity across packaging, advertising, and corporate communications.
- Managed creative briefs, vendor relationships, and production timelines to ensure consistent brand delivery across all touchpoints.
Escuela de Mercadotecnia y Ventas UVAQ · Morelia, Michoacán
Academic Coordinator
Jan 2017 – Present · 8+ years
- Directed academic operations of the School of Marketing & Sales at UVAQ, overseeing curriculum design, faculty coordination, and institutional quality standards.
- Developed updated study plans aligned with current industry trends in marketing, digital media, and strategic communication.
- Fostered partnerships with industry leaders to enrich academic programs with real-world case studies and guest lectures.
Universidad Vasco de Quiroga, A.C. · Morelia, Michoacán
University Professor
Jan 2016 – Present · 9+ years
- Delivered undergraduate courses in marketing, consumer behavior, strategic communication, and brand management.
- Designed pedagogical materials grounded in contemporary marketing practice, bridging theory with applied industry scenarios.
- Mentored students through thesis projects, field practicums, and professional development initiatives.
Essencia Marketing & Comunicación · Mexico
Strategy Lead
Jun 2014 – Present · 11+ years
- Designed and executed omnichannel marketing strategies for a diverse client portfolio, driving measurable growth in brand awareness and engagement.
- Managed social media campaigns and content calendars, consistently surpassing KPI benchmarks across platforms.
- Provided strategic consulting on brand positioning, audience segmentation, and competitive differentiation.
Natural English
Advertising Advisor
Oct 2013 – Jan 2014 · 4 months
- Developed targeted advertising strategies to expand enrollment and strengthen brand recognition for a language-education institution.
- Produced creative briefs and supervised the execution of promotional materials across print and digital media.
AulaDiser.com® Morelia
Marketing Intern
Feb 2013 – Sep 2013 · 8 months
- Supported the marketing and communications team of an online educational platform, contributing to content creation and digital outreach.
- Assisted in the development of promotional campaigns that increased platform visibility and user engagement.
IMAGINA
Finance & Operations Lead
Sep 2011 – Aug 2013 · 2 years
- Managed financial planning, budgeting, and resource allocation for a student entrepreneurship project, ensuring fiscal sustainability of all activities.
- Coordinated cross-functional teams to deliver initiatives on time and within budget.
